Traditional Personal Loans
Before the arrival of the internet, personal loans were generally provided by banks, credit unions, and other financial institutions. They are able to profit off this system by taking in money in the form of savings accounts, checking accounts, money market accounts, or certificates of deposit (CDs), and lending the money back out at higher interest rates. Pawnshops and cash advance stores also provide personal loans at high interest rates.
Personal Loans from P2P Lenders
The advent of the internet introduced a new way of lending, shaping the landscape of the personal loan industry. Instead of borrowers going to lending institutions that provide personal loans (as is done traditionally), borrowers can now go to online financial service companies that match them up with lenders directly. The majority of these lenders are regular people with some extra money to invest. The entire process is called peer-to-peer lending, or abbreviated as P2P lending. P2P borrowers generally offer loans with more favorable terms because of the relatively low risk and low cost for the P2P service providers. P2P service providers generally operate only through a website, which is much cheaper to run than a brick-and-mortar bank or credit union. Also, P2P service providers do not lend directly, but act instead as middlemen and take a small cut of all transactions. The lenders bear the loss when borrowers default. As a result, these P2P service providers operate with very low risk.

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